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Business Strategy Essays

Search here to find a specific article or browse from the list below:

Caterpillars International Strategy

The aim of this discussion is to explain the international strategy of Caterpillar by using its context as a platform for applying relevant literature.

Eco Hotel Business Plan

The current hospitality and tourism market finds itself under threat, almost as a direct result of the heightened awareness of the impact that…

Rent-A-Captive Insurance Company Development

The preceding summary will provide an understanding of the purpose and niche regarding captive insurance companies as well as how they fit into…

Business Plan for Startup SME Company

The situation analysis will primarily address the strengths, weaknesses, opportunities and threats this new company could face in the transition from a…

Dixons’ Takeover of Elkjøp

This examination shall seek to examine the statement as to whether the instance of the cross border acquisition of Elkjøp by Dixons has lead to a…

Easyjet: Business Model Analysis

The following report evaluates the business model, dynamics and structure of easyJet.com. It also outlines the factors responsible for the company’s…

Strategic Recommendations for Red Bull

In terms of the Red Bull’s competitive position, the emergence of the category and the success of Red Bull has created a highly competitive field of…

Mobile Grocery Store Business Plan

This business plan presents the case for a business that will fill this niche market sector. Provisionally named North Wales Mobile Grocery (NWMG)…

Models for Entrepreneurship Development

This piece will analyse three potential entrepreneurial business opportunities, decide which one has the most potential, and then apply relevant…

UK Supermarkets Competitive Strategy

This paper sets out to apply basic segmentation, targeting and positioning concepts to the UK supermarket sector and will evaluate the extent to which…

Offshore Enterprise in Cyprus: Business Plan

This assignment focuses on the arrangement for setting up a business in Cyprus, and the potential continental requirement necessary for running an…

Business Plan for Indian Restaurant

The objective of the business is to provide high quality prepared foods and high quality service to the general public. In addition, we foresee…

Fragrance Store Business Plan

The company has been setup by a team of three members who have years of experience in understanding and managing cosmetics business, channel…

Zara: Business Expansion Strategies

This article examines the case of the Spanish clothing retailer Zara’s experience of and plans for further expansion into Southern and Northern…